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Many successful medical device companies have highly effective marketing departments full of smart, energetic people who do their jobs extremely well.
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This is a marketing strategy for a leading medical device company for a new product launch. This presentation won the Babson Marketing Case Competition – 2012 with prize money of $5000. 16 schools across the globe were competing in this competition.
Medical Device Marketing Strategy Medical device marketing strategy work includes product positioning, portfolio differentiation, competitive assessments, market segmentation, customer awareness, and loyalty-building programs.
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